1971: Cooper's Inc. changed its name to Jockey Menswear, Inc.®
1972: Jockey Menswear, Inc. changed its name to Jockey International, Inc. The newly named company would use its famous trademark to make its mark in sportswear and "activewear" designed for athletics.
1972: Jockey International, Inc. established a new line called Trophy® - fashions for the Golf Course.
1975: By 1975, Jockey's sportswear line accounted for one third of the company's sales.
1975: With global demand for Jockey underwear quickly growing, Jockey International, Inc. signed license agreements with companies in Thailand and Egypt to manufacture and sell Jockey products in their respective countries.
1976: The Jockey® Elance® collection was launched and so began the company's long leadership in fashion underwear for men. Elance® garments were sold in innovative clear tubes that highlighted the colors and fashionable design of Elance® bikini and Poco® briefs.
1978: Donna Wolf Steigerwaldt, daughter of Harry Wolf, Sr., took the helm at Jockey International, Inc. This was the beginning of a new global age at the company. From the moment Donna Wolf Steigerwaldt introduced herself to the employees in Kenosha, she instilled confidence from top to bottom. She said she was intent on maintaining Jockey as a family company...and that she did.
